What is Media Literacy?
Media literacy can be defined as “the ability to access, analyze and evaluate the power of images, sounds and messages which we are now being confronted with on a daily basis and are an important part of our contemporary culture, as well as to communicate competently in media available on a personal basis. Media literacy relates to all media, including television and film, radio and recorded music, print media, the Internet and other new digital communication technologies”(Allessandro Papes, 2013).
There are individual and environmental factors within media literacy. Within the individual factors, there are the social skills and personal skills which one acquires. The social skills are the communication abilities (participation, content creation, social relations) that provides individuals with new possibilities to interact and participate. The personal skills include the technical skills where everyone has the ability to media, however, not everyone has equal access. It also includes the cognitive processes (critical thinking). In the media, we need to understand and be able to decipher what is true vs. what is false.
The environmental factors help facilitate the development of media literacy. There is no direct
control over the factors. These include media education, media literacy policy, role of media, and the role of civil society organizations.
For more detailed information on “What is Media Literacy” please refer to http://jackcommunity.ning.com/page/media-literacy-1
Alessandro Papes. A Journey to Media Literacy: The Online Community, 2013. Retrieved from http://jackcommunity.ning.com/page/media-literacy-1
There are individual and environmental factors within media literacy. Within the individual factors, there are the social skills and personal skills which one acquires. The social skills are the communication abilities (participation, content creation, social relations) that provides individuals with new possibilities to interact and participate. The personal skills include the technical skills where everyone has the ability to media, however, not everyone has equal access. It also includes the cognitive processes (critical thinking). In the media, we need to understand and be able to decipher what is true vs. what is false.
The environmental factors help facilitate the development of media literacy. There is no direct
control over the factors. These include media education, media literacy policy, role of media, and the role of civil society organizations.
For more detailed information on “What is Media Literacy” please refer to http://jackcommunity.ning.com/page/media-literacy-1
Alessandro Papes. A Journey to Media Literacy: The Online Community, 2013. Retrieved from http://jackcommunity.ning.com/page/media-literacy-1